Gautrain Rewards Programme

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A small social media campaign informing current and future riders of a rewards programme being introduced by the Gautrain. The campaign was split into two parts, the first was static social media posts and email banners; the second was a partnership with Mango airlines, where riders received a voucher for a flight on the airline when renewing or purchasing a monthly package. Simple animation was used to help grab attention and stand out from media clutter. This also served to avoid artwork fatigue.